GPW: "Night Of The Brave" Nov 2011 Pt 3
The 7pm bell chimed and it was door opening time! Here we go again...!
There had been a huge queue outside, it was a good start, but there was still a nail biting 30 minutes before the show started for real, and we needed at minimum a couple more hundred people. I kept my eye on the door, and one good thing was that it seemed like there was a constant stream of people coming in.
"Please don't all have ticket stubs from last month." I thought to myself.
Another 30mins on and we were ready to start, problem was, and it was a good problem - we couldn't start. There were people STILL coming in. We were nearing capacity but I had no idea if we'd managed to sneak into profit, or break even yet. The venue though, was full and that had to be a good thing for both us and the venue management who were for the third month in a row - in attendance. Also for the third month in a row, the demographic of our draw had totally changed. Where I once looked out and saw tons and tons of kids, I now looked out and saw a much older audience, 16 - 24's, and older.
I've thought about it a great deal and still don't understand it. We hadn't ever at any point dropped audience figures, they'd just seemingly been replaced. It's weird. You'd think that you'd have a couple of lower draws, or higher draws even before the shift took hold. But we didn't. Was it the posters? Was it the renewed focus on more wrestling? Was it because the kids had all grown up and grown out of it? Was it thanks to the WWE and their change of direction? I didn't know, and I don't think I ever will. In the short term though it meant that on one hand we'd be making more money on the door. Less family tickets = less discount. More single tickets = more profit. However, adult were much less likely to spend their money at the merchandise table on the kid themed stock we have there. That wasn't something to start worrying about now, I was just happy that everywhere looked packed! It was genuinely heart warming to think that all those people had come to watch the show and support the company after such a disappointing show the month before. I walked around backstage with a huge grin on my face.
Eventually at 7:37, nearly 40 minutes after the doors had opened the crowds finally seemed to stop pouring through the door and we were able to start the show Jiggy and myself had re-written about 17 times. How would the audience take to it? Would it play out as well as we had envisioned? Or would it come across as overbooked?
The first match on was Bruce Sheila vs. El Ligero. It had been a last minute match we'd thrown in when we were concerned the card needed a singles match. We were at a crossroads with Ligero storyline wise, he could've been put in the Cibernetico and continued the MasterPlan feud, or we could freshen it up and put him against Bruce, and Bruce deserved another chance. He may have laughed all the way through the Thriller Dance rendition last month, but he'd done pretty well in the ring and was in people's psyche.
Bruce had started off so promisingly on his debut in early 2010 but has really dropped off the pace since. I don't think Bruce actually knows how good of a gimmick he's got. The more frequently he challenges himself by doing shows, the better chance he will have of understanding his gimmick and how best to play it. His opponent for this night is someone who has absolutely mastered that over the years.
I was confident that our opening contest of Mexico vs. Australia would deliver a memorable start to the night. I may have been a little over-confident...
Ligero never arrives at any venue he's booked at without ideas for the match and a complete, in depth knowledge of his opponent. Before he gets there he'll know their moveset, their gimmick, their abilities, their limitations and exactly how he can use those things to get himself over, his opponent over and the match over. All of that is a massive compliment to a man who truely knows and loves his craft. I don't know of anyone else who puts in the type of groundwork before matches Ligero does. But sometimes, just sometimes - things don't go to plan...
I'll have to shoulder my part of the blame in this story as i'm ultimately responsible for green lighting it, but before the show Ligero had approached me with an idea for the match. He proposed he would beat Bruce 4 times in one match. He explained the idea to me, it sounded funny, I like things that make me laugh, so I gave it the nod and thought nothing more of it. I really should have.
The show gets underway without a hitch and Ligero is the first to the ring. We routinely have a drama with Bruce's music every time he's on, I held my breath as we hit play, but there were no dramas to speak of this time. I was pleased for Bruce, alright, he'd slipped down the rankings of recent shows but I was pleased we'd given him a second chance against Voodoo and now another chance against such a high ranking opponent such as Ligero. One of Ligero's ideas was to have Bruce sing the Australian National Anthem over the mic before the match. I'd wanted Bruce to use the National Anthem more in his matches so was pleased about its inclusion here and was anxious to see what kind of reaction he'd get.
Bruce started to sing and he got the perfect reaction, even louder was the reaction when Ligero rolled him up to score an unexpected 1,2,3. The crowd jumped up to their feet and cheered. It was there we should have left it. But that's not what was booked. Ligero went onto pin Bruce another two times in quick succession after Bruce had pleaded for the match to be re-started. It was Bruce's mic work here that really highlighted the total mis-understanding of how good his gimmick could be. He didn't do a bad job on the mic and got decent reactions, but he could've done so much better. Not that any of that would've made any difference to what happened next...
Bruce had been pinned clean by Ligero 3 times in quick succession, each time the pops had got less and less, mistake no.1. Now they were going to start the match for real. mistake no.2. You can only surprise people once, and the reactions to the pins were never as loud as the first one. People stopped being surprised. And when they started the match for real, what kind of hope did Bruce stand? The audience had just watched him get beaten 3 times in a row and now they're expected to buy into a 4 - 5 minute match? No chance. It was stupid. Really stupid. So come the 4th pin when he eventually put Bruce away, the crowds pops, where they should've been at their highest, were at their lowest.
It was a bad move to start with this kind of match. Mid card, maybe. But as an opener - for me, it monumentally didn't work. By the time that match went out, people had been waiting 45 minutes for some action. I think they'd have accepted the match after the first pin and still stayed buoyant, but for any level of competiveness after the third pin was silly.
It was my fault for letting it go ahead, but there was no changing that now and GPW: "Night Of The Brave" was well and truely underway.
I looked out at the draw which made me feel a lot better. We'd ran out of seats. That meant we had definitely broken the 300 barrier! Yes! A triumph! But, things in the ring were yet again going to take a nosedive...

Next up was a match that arguably some of the audience were only in attendance to see and one we'd been waiting for 4 years, the Women's Match, Jenny Sjoden vs. April Davids. I am by no means a fan of womens wrestling. Infact, I couldn't tell you the last women's match I sat through. That's the main reason why women's wrestling hasn't featured on our shows. I don't deny that there is a substantial market for it, but it has to be done extremely well, tastefully, without fault and moreover - done in a way that sends people, sceptics like myself, away thinking.
Despite our audience not having seen any women's wrestling in 4 years, I didn't want the girls to go out there and try and kill themselves making a point. What I wanted was to change people's perception about women's wrestling without forcing it down their throats. A lot of the stuff they'd normally do, i.e mat wrestling was veto'd as Gallgher / Sabre Jr. were due out right after, so they'd have to approach the match differently.
It was nice to be able to give April a chance on our shows. She's been around the company for some time, always supporting shows and offering a helping and, even in the most menial tasks! I'd not met Jenny before, but had seen enough of her stuff to know she and April should / would have a match befitting a Grand Pro return to women's wrestling.
I spoke with the girls about their finish and made them change it. The finish they'd suggested didn't fit in with my own views of the match. It needed to be less messy, cleaner, crisper and quicker. They agreed and we re-booked it, it was now time to see what the girls could deliver.
I'd prepped the girls for a strange reception from our audience. They'd not seen a female wrestler in 4 years, and for some, this might be their first ever live women's match. I wasn't wrong. As Jenny made her entrance, the crowd weren't quite sure what to do. I didn't panic, this was going exactly how I thought it would.
April had chosen Joan Jett's "Bad Reputation" as her entrance music, and the crowd were energised as soon as it played. It was a really good choice of music and the moment April made her entrance, by the time she'd got to the ring I don't think the crowd were in any doubt of what her gimmick was. She'd done an excellent job of portraying it from the outset. So far, so good! It wasn't going to last...
Within the opening couple of minutes of the match, the action spilled outside. Whilst on the outside, Jenny caught April and DDT'd her from the apron to the Ballroom floor.
What. The. Fuck?
This was our second match of the night and April was getting dropped on her head less than 2 minutes into the match? Absolute madness. The girls then went onto wrestle a further 9 plus minutes. It was the exact same move, on the exact same side of the ring that we'd stretcher job'd Sam Bailey in May just a few months earlier. I was fuming.
The fans though, were still into the match. They really wanted to cheer for April but were just not given enough of an opportunity to do so. Jenny's reactions were still mediocre and after the strange opening match, this was pretty much the last thing I wanted.
The girls finished up, and April went over to a big pop. The action in the ring had been decent, their psychology, not so. I don't think many people picked up on the ridiculous DDT cut off to April's shine but it had certainly registered on my part. I don't understand wrestlers who dare to throw away a DDT. It's a finisher. What part of your head getting driven into the ground against your will is not going to score you a 3 count? Especially when you take that head, elevate it and drop it onto the floor opposed to the canvas. The sooner wrestlers start treating the DDT better, the better the business will be. A finisher is called a finisher for good reason and the DDT is one of the best ever invented.
Two matches down, a packed house but it had been a very odd start to the evening. Next up though was one match that would have everyone talking, our British Title Match, Zack Sabre Jr. vs. Champion, Jack Gallagher.
Jack had broken away from his Jack Toxic character and morphed, what seemed like overnight into the man we know him as today, Jack Gallagher. His break-out match happened about 14 months before NOTB when he fought El Ligero at Friday Night Thriller IV. After the match people started to sit up, take notice and talk about Jack Gallagher. Jack cemented his newly gained reputation when he fought Zach Diamond the month later at "Only The Strong Survive 2010" I asked him after his match with Ligero, who he thought would give him his best match. He said, without taking a breath to think: "Zack Sabre Jr is the only person I know who wrestles my style, i'd love to have a match with him." Since that date, i'd been trying to book that match, and now finally, here it was.

Zack had also had Jack high on his "to-do list". He told me he had been looking forward to wrestling him for some time. Two guys who want to work with one another are always going to deliver more in the ring opposed to a match where one of the parties involved isn't that bothered or unmotivated for it. I knew these two would produce a classic. The other thing I, Jiggy, Zack and Jack knew and had discussed at length was the crowd reactions. A portion of the audience may well have come to see this match alone, but even that small group of people wouldn't be sat watching the match jumping out of their seats, not least the audience who'd never seen Zack before. It just wasn't that type of match. It would be a slow build that would suck you in as they built it into a finish sequence. It was almost an education in mat wrestling to an audience who hadn't really been exposed to it before. You don't pop a crowd with a intricate reversal of a toe hold. People pop for big false finishes and gut busting sequences, they don't pop for wrist lock and waist lock reversals. And that's the way Jack and Zack were going to wrestle, at least at the start - I was really looking forward to it.
We were that full at the venue, we had to lay on extra seats. As I went out to speak to the audience members needing the seating, I got talking to someone in the audience who'd brought a few of the guys from the famous Snake Pit. They'd come to see the next match, they were in for a treat.
We'd purposely not announced what was the shows main event, so a few people may have been expecting the Brit Title Match to go main may have been surprised to see Zack make his long and awaited GPW entrance. As he did - he couldn't of played it down any more. I don't think he even looked at the crowd once, nevermind acknowledged, but Zack is the rare type of wrestler that will engage you and pull you in with what he does in the ring, not on the way to it. He didn't have a character to portray, he is a wrestler, in the truest sense of the word and where normally i'd be throwing a fit backstage that someone wasn't working the audience - I knew on this occasion that it wouldn't matter. As soon as that bell rang, all the work would be done between the ropes.
Jack made his entrance next. He'd come to me requesting mic time earlier in the night in an effort to really get the audience to hate him more. His mic work the previous month was confident and decent, but he had almost babyfaced himself in his content. The idea for any heel promo is to create enough room for the fans to hate the heel and cheer the baby, Jack didn't leave Danny (the face in the ring at the time) enough room for babyface pops. Another problem with his crowd reactions was the "Joey effect". The better Jack, the heel was wrestling, the more he was getting people cheering for him. It was what happened with Joey in 2007, and if Juice had still been around, I think the same would've happened to him. I could feel it happening to Jack and he needed to give the crowd a fresh reason to hate him. We spoke about it and came up with a few ideas to get heat in a verbal attack on Zack.
As he snatched the mic from Rick, Jack did much better this time. He built Zack up with a big announcement that might have had people thinking he was going babyface, but then he chopped him right back down in a seething verbal attack. It was what his character needed, and the crowd responded well. His heat was back. The match was on.
The two hadn't spoke about the opening 10 minutes. It was all improvised freestyle wrestling, and what wrestling it was. Exactly what i'd hoped for when we booked the match and the crowd reacted in the exact why we'd thought. There was 10 minutes of intricate mat wrestling, no crowd in the world is going to be hot for that. If the wrestlers are doing their jobs, the crowd will be drawn into it and marvel at a mat wrestling education, and that was exactly what was happening here. The crowd weren't stood up on their seats, they were intently watching. I looked out at them and every single person had their eyes trained on the ring. It was something they'd never really seen before and they didn't want to miss a thing.
The match built, and as planned the audience built with it. Reviews from the show have read that the audience were "dead". They categorically were not. They respectfully watched a mat classic that built to frantic finale. It was exactly how we anticipated the reactions to go and I was very happy with the two lads work. Jack scored the win, but they'd both done so well - it didn't matter who'd gone over, everyone in attendance loved what they'd seen. Me included. Zack seemed to love it so much, he was going to help himself to a re-match... post match and off script. After the 3 count, Zack slapped Jack across the face, the crowd popped and I felt like the strike had left me with no option but to book a re-match........ To be continued!
We were ready for an interval now. The capacity crowd needed to gather themselves after a strange first half. The British Title match had brought them round, but they'd had a lot to take in during the first 3 matches. I did a quick head count and counted 356 people, (not one of them being the Dynamite Kid, Tommy Billington…!) I was very happy and looking forward to a stacked second half.
As we returned for the second half, we ran a segment with Danny Hope as he drew the raffle but as far as the audience were concerned - they still didn't know what the main event would be. However, by process of elimination, they were about to find out! Up next - the match i'd fought hard not to go ahead - the Torneo Cibernetico.
Danny Hope was scheduled to turn heel at FNTV, but due to the ring break - we couldn't do it. The plan was for him to attack Whippy after his British Title match with Jack after having already sewn the seeds earlier in the night during a promo where he pulled out of the 4-way out of injury. We were at a crossroads with what to do with Danny. Keep the heel turn on ice until 2012? Or try and fit it into NOTB?
We went for the latter. I never got the feeling Danny had ever been truly comfortable playing face. Watching his confident heel work from circa 2006 - 2008, it was almost unrecognisable to what at times seemed like a babyface going through the gears. He was clearly much more comfortable playing "da bad guy", and I was glad to be able to give him another run, this time in singles. There was no other possible point we could fit that turn in other than right now.
The thinking behind when we had the original turn scheduled for was for it to be a shock, just because we’d had to wait a month, I didn’t want to lose that element and change focus to go with a “everybody knows he’s eventually turning heel” slow burn, or float Danny in pointless matches. It was now, or not at all and there was nowhere else on the card it could go. I knew we wouldn’t get any arguments from Danny, but Jiggy and I knew it would always run the risk of being overlooked, that’s when Jiggy had a genius, innovative idea…
During the raffle I’d scripted Sam Shaw to rub Danny’s nose in the fact that he was still on the injured list while Zach Diamond was scheduled to triumphantly return in the very next match after his injury. It was a step closer to a heel turn for a frustrated Danny Hope. Raffle over, seeds re-sewn and it was time for the Cibernetico I’d fought long and hard against doing. Here we go, but before we started the action – it was time for Jiggy’s idea to take form and its inclusion would determine if the whole Danny Hope heel turn would sink, or swim.
The idea was to turn Danny right at the start of the match. Just as the bell rang and Zach was about to lock up with Bubblegum, Danny ran down to the ring and jumped Zach. Standard for a heel turn. But then there was the twist, instead of leaving Zach lying and walking off, Danny would stay and now having re-established himself as a heel – he’d join the babyface team. I loved it. It
was new, it was different and I couldn’t wait for it to pan out. In reality, it fell just short of the mark. However, I was still pleased with what happened. I think the thing that almost buried it was having such an eventful Cibernetico after it. In short, there was just too much that happened that allowed people to forget the turn.
I always think of the first Cibernetico as being our best, but this one certainly ran it a close second, and in some respects may have overtaken it, especially in the final stages when it came down to Dirk and DDL. These guys tore the house down with a finish sequence that seemed to go on for about 30mins but had every single member of the audience absolutely enthralled, and me – surprised.
I’d booked the finish for Dirk to go over DDL, so imagine how surprised I was when DDL got the win over Dirk.
It transpired that Dirk, DDL and Jiggy had decided to change the booking of the match round at the last minute and couldn’t get word to me in time. Whilst I was displeased about not being informed, I couldn’t complain about the way the final segments of the match were received. Damon had been on a slow rise with the crowd all year, the title round his waist validated him as a true champion and a worthy competitor, all he had to do was step up to the plate. I was unsure if he would earlier in the year, but he did, and then some, every bit evident in the final stages of this wonderful match with Dirk and the newly revealed MasterPlan member, and match official - Mike Fitzgerald.
I’d never expected reactions like that for Dirk and DDL and was over the moon with the reception they’d got from the match. It hadn’t harmed plans by putting DDL over Dirk instead of the intended finish. We were still able to further the story between the two and this way meant we’d become somewhat, less predictable with our storytelling and we couldn’t be leading into the blow off any hotter than how the guys had left it here. Very impressed and after a somewhat strange first half, we'd started the second off with a bang!
There was just enough time for the crowd to catch their breath and then it was time for the main event that no one had been expecting, but by now everyone had figured out. Ste “Bin” Man vs. Jason Logan, the North West Rookie League Final.
Could our two rookies with 6 matches between them headline the show with a credible main event match? Could they keep up the good name of excellent main events we'd offered up before them that had ran over the 8 plus years prior? The answer you'd get from me was "absolutely." Ste and Jason, despite the hand injury, were ready, and so were the crowd. It was on, and I was every bit as excited as they were.
Before I get to the match itself, let me just go on record and gloat. The North West Rookie League was an experiment. An experiment that just got better and better after each instalment. I am absolutely sure that without Bin Man's magnetic charisma and personality, it wouldn't have been half the success it turned out to be. We never once changed the course of the NWRL booking, it had always, always been about Bin Man and Logan. That was the primary, everything else was secondary and the culminating moment of the entire thing was now. Life was made so much easier being able to build the entire NWRL around two level headed guys who’d wait their turn, do as they were told and let the story do the talking. It was a blessing. Even if the main event failed, the NWRL had done its job. It was a vehicle to introduce some new face and create new stars. With 2 of its participants now headlining the show, it had most certainly done that. Now, it was down the crowd and the two finalists.
Before the music hit, I got to spend a couple of minutes with both Bin Man and Logan backstage. There was so much positive, nervous energy surrounding them, they just wanted to be out there. I'd spent some time with them during the day and the whole week leading up to the show, going over the story for the match and what needed to be achieved and when. I hoped by telling them that despite it being at the top of the card, they'd still only be wrestling for 10 minutes, no longer than they had been doing anyway, might’ve eased their nerves. 10 minutes or 40 minutes, a main event should deliver as any main event should – drama, emotion and story. Only people who’ve gained experience in wrestling at main event level truly understand how to execute the right things at the right times. I helped them with that, and told them to just enjoy it and to take their time on their entrances and introductions. And from the moment their music hit, to also to listen to the audience and their reactions as that could determine how to change the match. They both nodded in agreement. Bin Man puffed the air out of his cheeks with one last exhale of nerves as Sam Shaw announced the main event. It was time. It was their time. Could we pull this gamble off?
As both men made their entrance, you'd be forgiven in thinking that they'd been main eventing all year by the reactions they got. Not at one point throughout 2011 did it fail to surprise me the amount of Bin Man support there has been in the Ballroom. In a normal wrestling environment, (assuming the heel had done a good enough job) those babyface pops would transfer from the baby, onto the heel, in the form of heat. There was no such thing here.
We'd given Bin Man a little amount offence at the start, to give the crowd something to cheer as they were cheering, Jason cut him off. Neither man did anything wrong, infact Jason was brilliant here , but the crowd were so into Bin Man they just wanted him to fight back, they wouldn’t of cared if Jason had cut him off with a Range Rover. All they wanted to do was what they’d done all year - cheer the Bin Man. If this had been one someone who had worked a long list of main events, they’d of known to have fought back and given the crowd more of a reason to cheer and stay alive. But Bin Man didn’t. It wasn’t his fault, it wasn’t Jason’s fault but the planned audience reactions had gone against the grain. Would that sway our two rookies off course? Not a chance.
They haven't learned to improvise with audience reactions yet, but they will and to expect that from 2 guys in their first ever main event and 6th ever match, is far too expectant. They had done us, me, themselves and our school very proud as they rallied to the finish. I'd thrown in the rest of the NWRL contestants to add a bit of main event spice into the mix and not to mention - it made the most sense. Why wouldn't they run in? Jiggy had been against it, but in the end I think it worked perfectly.
After the run in, an exhausted Bin Man fumbled the finish a bit on Logan, but the audience didn't care. He could've won with the finger poke of doom for all they cared, all that mattered was they got to chant "Bin Man, Bin Man, Bin Man" into the close of the night.

Post match, Sam Shaw announced that as a "bonus" for winning the NWRL Final, Bin Man was now being granted a shot at the British Title. Now, this is something people may think we'd changed the booking around to accommodate the Bin Man fever, well news for you guys - it wasn't, and we didn’t. A shot at the British title for Bin Man was always on the cards from the very first drafts of the NWRL. The bonus, was not for Bin Man, it was for us that Bin Man had got so over during the year. We weren't going to tell him about the title shot and let it be a shoot on the night so we could tap into his genuine reactions, but Ste has done a lot of theatre and TV work so I caved in and told him some time before the Final. His reactions were great as he sold the match to much applause from all the fellow members of his NWRL team and of course, his ever growing fan base.
The night had been a sell out. There wasn't a seat left in the building and against massive odds, we'd pulled through - and made a profit. Back in profit after such a horrendous month the month before and the worry of all the half price tickets seemed like a dream away at the time, but we'd made it a reality and I was delighted. Alright, there was no Tommy Billington in attendance, but I could live with that! There had been elements of the show, namely the first half that I wasn't happy, and am still not happy with but the night could've been an almighty failure and we'd steered it far away from that and into a wonderful success.
I had trouble sleeping when I got home that night as the draw went through my head. What if we'd charged people full price, how much money would we have made? Good job we'd given people half price tickets, if not how much money would we have lost? How much, if at all had Bonfire Night the following night effected the draw? We'd undoubtedly gained some new audience, had we done enough to keep them over for the next show? For now at least, we could rest easy and reflect on a truly triumphant night in our history.











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